Dean Hewitt, owner and founder of DJ Dean SA first started showing an interest in music at the age of 14. He started by selling original Afrikaans CD’s to people in shopping malls over weekends. He earned R10 commission on each CD that he sold and quickly saved up a few bucks. But the thing that Dean liked most about his new venture, was not the money, but the music that he listened to when selling these products and the clients who supported him. However, Dean would never dream that one day this would lead to a big, profitable business with over 30 staff members and a yearly turnover close to R1 million.
During more or less the same time, Dean got involved in sound and lighting at Brackenfell High School, where he would later become the head boy in 2007. Dean was also head boy of the Brackenfell Primary School in 2002, making him one of 4 brothers, who were all headboys in their respective schools during their schooling years.
In 2004 Dean made the big step and started up a DJ business, with him as the only DJ and sole owner. He only had R9 000 and no money for a laptop. He used his father’s home PC and his father transported him to various gigs across the Southern Peninsula, with a white Toyota Tazz, with Dean too young to obtain a valid driver’s license.
As the years went by, Dean’s music knowledge expanded and his repertoire of songs he possessed increased significantly. Dean acquired a nice Volkswagen Caddy to transport his equipment and obtained his driver’s license. Dean also started expanding his business by buying more equipment and training more DJ’s too work for him, as the enquiries streamed in for him to play at numerous gigs.
In the meantime, Dean also started using DJ’s to work for him, who used their own DJ equipment of a similar quality to those that DJ Dean used himself. This resulted in his equipment capacity growing and this was the start of the Rental Division of DJ Dean SA –
After school Dean continued with his DJ’ing over weekends and even in the week. He made a big name for himself as resident DJ of the former Presleys Cape Town and even played before crowds of +- 2 000 people. This young and vibrant man has played at over 700 venues over the last 13 years and met many of the big names in the entertainment industry. Dean studied Chartered Accountancy at the University of Stellenbosch, but his big passion has always been DJ’ing, travelling and meeting new people.
In 2014, after 10 years in the industry, DJ Dean decided to pursuit his DJ career full time. He finished two degrees, one through the University of Stellenbosch and one through UNISA. However, he decided to follow his heart and his passion. Today he wakes up every morning with a smile, answers his emails, plays his gigs during the week and weekends, spends quality time with his family, networks frequently with other service providers, spends time with his fellow DJ’s and employees and even manages to squeeze in a few minutes for road running and his parents, who are now retired.
DJ Dean has also completed the Comrades Ultra Marathon twice, the Two Oceans Ultra Marathon four times and the Fish River Canyon hike twice. He met the love of his life, Chinelle, at the Brackenfell Athletics Club, where he is currently the club treasurer and running more than 50 races per year.
DJ Dean – not a man of many talents, but rather one of many blessings